About Us

Who We Are

Hudl is a leading software company revolutionizing the way coaches and athletes prepare for and stay ahead of the competition. Founded by David Graff, Brian Kaiser and John Wirtz in 2006, Hudl now offers the tools to edit and share video, interact with stats, and create quality highlight reels for entertainment and recruiting purposes. The whole experience is available online, giving coaches and athletes secure access at home and on the go.

With more than 160,000 active teams and 4.3 million unique users, Hudl has become the preferred game film solution for all teams, from the smallest youth organizations to professional franchises in North America, South America, Europe, Asia, Africa and Australia.

We’re headquartered in the Haymarket District of Lincoln, Nebraska, with additional offices in Omaha, Boston, London, Sydney and Mumbai.

In the Press

"If a whiteboard and erasable marker were the primary tools of the trade for previous generations of coaches, Hudl is fast becoming the 21st-century analogue."

How Hudl's Mobile-Video Software Is Transforming Sports
Fast Company

"...the rise of technology in football made sense for students who are accustomed to technology in every area of their lives."

For High School Football Coaches and Fans, a New Digital Blitz
New York Times

“There is no denying that technology has improved the working relationships between players and coaches.”

Technology changes how high school football coaches prepare their players
Boston Globe

"Today, Lincoln is becoming a mini Palo Alto, home to more than 100 software startups. And once-abandoned buildings now house coworking spaces and incubators."

"Silicon Prairie," America's new entrepreneurial frontier
CBS News

"You’d be forgiven for wondering how Hudl isn’t just a niche business."

Hudl Scores $72.5M From Accel To Rally Teams To Its Sports Video Coaching Tool
Tech Crunch

Our Founders

David Graff


David graduated from the University of Nebraska-Lincoln with an undergraduate degree and MBA from the Jeffrey S. Raikes School in Computer Science and Management. As a graduate assistant working with the Nebraska football team, he saw firsthand how many DVDs and paper playbooks were created and distributed on a weekly basis, wasting valuable time and resources. David worked with two graduates – John Wirtz and Brian Kaiser – to get those film study tools online.

Brian Kaiser


A native of Overland Park, Kansas, Brian graduated from the University of Nebraska’s Raikes School of Computer Science and Management in 2006. That same year, he teamed up with David Graff and John Wirtz to create the first version of Hudl for its first client, the Nebraska Cornhuskers. As Chief Technology Officer, Brian has overseen Hudl’s infrastructure since Day 1 – a fitting role for someone who ran his own computer repair shop in high school.

John Wirtz


Originally from Blue Springs, Missouri, John earned his bachelor’s and master’s at the University of Nebraska, spending his undergrad in the Raikes Computer Science program with Brian Kaiser as a roommate and David Graff across the hall. John started as a developer in Hudl’s early stages before taking over the sales team for a short time. Now he serves as Chief Product Officer, making sure the software’s expansive list of features always stays ahead of the curve.

Our Values


If something is worth doing, it’s worth dominating. We’re committed to giving every project our all.

We Listen

A company is only as good as the product and support it provides. Our phone lines and inboxes are always open for feedback and questions.

We're a Family

Our friendship isn’t bound by office walls. We hang out after work, attend each other’s weddings, and show up for a Hudlie in need.

We Thrive on the Front Lines

To understand the product, we get to know our users. From clinics to campus visits, we’ll go just about anywhere to make sure our stuff works.

We're Respectfully Blunt

If there’s a problem or room for improvement, we speak to one another directly to work things out. No sugarcoating allowed. #RealTalk